Summer Initiative : Poppers - Great Parties. Safe Rides.
Summer Initiative : Poppers - Great Parties. Safe Rides.
POPPERS LAUNCHES “GREAT PARTIES. SAFE RIDES.” TO PROMOTE SAFE RIDES HOME IN MONTREAL!
POPPERS LAUNCHES “GREAT PARTIES. SAFE RIDES.” TO PROMOTE SAFE RIDES HOME IN MONTREAL!
Laval, July 23, 2026
At Groupe Geloso, we believe the best moments are the ones enjoyed responsibly. With this in mind, our Poppers brand is launching "Great Parties. Safe Rides.", a summer initiative aimed at raising awareness among Montrealers about the importance of planning a safe ride home after a night out.
From June 27 to July 25, 2026, five vehicles wrapped in Poppers branding will travel throughout Montreal, helping extend the reach of the campaign and its message across the city.
On June 28 and July 1, 2026, the initiative will also come to life on the ground through the presence of Poppers ambassadors in the Old Port of Montreal area. During these activations, free rides will be offered to selected participants as a reminder of the importance of getting home safely after an evening with friends.
Visitors will also have the opportunity to discover Barrfly alcohol-free mocktails and participate in various contests for a chance to win prizes.
Key Facts
- 5 vehicles wrapped in Poppers branding
- 1 month of awareness across Montreal
- 2 on-site activation days
- Brand ambassadors on site
- Contests and prizes to be won
- Free rides offered
With this initiative, Poppers aims to make a positive contribution to Montreal's summer season by promoting a simple message: A great party always ends with a safe ride home.
About Poppers
Poppers is a Quebec-based brand known for its bold and festive ready-to-drink beverages. Present at numerous events and gatherings throughout Quebec, the brand is built around enjoyment, social connection, and responsible consumption, creating positive experiences for its consumers.
About Barrfly
Barrfly is Groupe Geloso's line of alcohol-free ready-to-drink mocktails. Inspired by popular cocktails, it offers a refreshing and flavorful alternative for any occasion. Available throughout Quebec and the United States, the brand features a variety of flavors that allow consumers to celebrate differently, without compromising on enjoyment.
What’s new?
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POPPERS LAUNCHES “GREAT PARTIES. SAFE RIDES.” TO PROMOTE SAFE RIDES HOME IN MONTREAL!
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