La Bittt à Tibi celebrates its 10th anniversary

The iconic brewing brand  La Bittt à Tibi is celebrating its 10th anniversary in a big way and entering a new phase of growth with the rollout of several initiatives throughout the year.

In addition to welcoming a new spokesperson and introducing a refreshed brand image, a new blonde ale, brewed to offer a thirst‑quenching and accessible experience, will be launched to showcase the universe and values of La Bittt à Tibi.

“𝐿𝑎 𝐵𝑖𝑡𝑡𝑡 𝑎̀ 𝑇𝑖𝑏𝑖 𝑖𝑠 𝑚𝑢𝑐ℎ 𝑚𝑜𝑟𝑒 𝑡ℎ𝑎𝑛 𝑎 𝑏𝑒𝑒𝑟: 𝑖𝑡’𝑠 𝑎 𝑏𝑟𝑎𝑛𝑑 𝑑𝑒𝑒𝑝𝑙𝑦 𝑟𝑜𝑜𝑡𝑒𝑑 𝑖𝑛 𝑄𝑢𝑒𝑏𝑒𝑐 𝑖𝑑𝑒𝑛𝑡𝑖𝑡𝑦. 𝐵𝑦 𝑤𝑒𝑙𝑐𝑜𝑚𝑖𝑛𝑔 𝐻𝑢𝑔𝑜 𝐺𝑖𝑟𝑎𝑟𝑑 𝑖𝑛𝑡𝑜 𝑡ℎ𝑖𝑠 𝑛𝑒𝑤 𝑐𝑎𝑚𝑝𝑎𝑖𝑔𝑛, 𝑤𝑒’𝑟𝑒 𝑝𝑎𝑟𝑡𝑛𝑒𝑟𝑖𝑛𝑔 𝑤𝑖𝑡ℎ 𝑎 𝑝𝑒𝑟𝑠𝑜𝑛𝑎𝑙𝑖𝑡𝑦 𝑤ℎ𝑜 𝑒𝑚𝑏𝑜𝑑𝑖𝑒𝑠 𝑡ℎ𝑒 𝑠𝑡𝑟𝑒𝑛𝑔𝑡ℎ, 𝑎𝑢𝑡ℎ𝑒𝑛𝑡𝑖𝑐𝑖𝑡𝑦, 𝑟𝑒𝑠𝑖𝑙𝑖𝑒𝑛𝑐𝑒 𝑎𝑛𝑑 𝑟𝑒𝑔𝑖𝑜𝑛𝑎𝑙 𝑝𝑟𝑖𝑑𝑒 𝑜𝑓 𝑜𝑢𝑟 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑡𝑖𝑒𝑠. 𝐻𝑖𝑠 𝑗𝑜𝑢𝑟𝑛𝑒𝑦 𝑎𝑛𝑑 𝑣𝑎𝑙𝑢𝑒𝑠 𝑝𝑒𝑟𝑓𝑒𝑐𝑡𝑙𝑦 𝑟𝑒𝑓𝑙𝑒𝑐𝑡 𝑡ℎ𝑒 𝐷𝑁𝐴 𝑜𝑓 𝐿𝑎 𝐵𝑖𝑡𝑡𝑡 𝑎̀ 𝑇𝑖𝑏𝑖,” says Melissa Iulianella, Senior Director, Marketing and Innovation at Groupe Geloso.

A renewed identity and a major campaign

To mark its 10th anniversary, La Bittt à Tibi is adopting a refreshed visual identity that preserves the authentic DNA and distinctive character that have driven its success. This modernization will allow the brand to stand out even more among consumers while reinforcing its unique universe.

“𝑇ℎ𝑖𝑠 𝑛𝑒𝑤 𝑖𝑚𝑎𝑔𝑒 𝑚𝑎𝑟𝑘𝑠 𝑎𝑛 𝑖𝑚𝑝𝑜𝑟𝑡𝑎𝑛𝑡 𝑠𝑡𝑒𝑝 𝑖𝑛 𝑡ℎ𝑒 𝑏𝑟𝑎𝑛𝑑’𝑠 𝑒𝑣𝑜𝑙𝑢𝑡𝑖𝑜𝑛 𝑤ℎ𝑖𝑙𝑒 𝑠𝑡𝑎𝑦𝑖𝑛𝑔 𝑡𝑟𝑢𝑒 𝑡𝑜 𝑤ℎ𝑎𝑡 ℎ𝑎𝑠 𝑚𝑎𝑑𝑒 𝑖𝑡 𝑠𝑢𝑐𝑐𝑒𝑠𝑠𝑓𝑢𝑙 𝑓𝑟𝑜𝑚 𝑡ℎ𝑒 𝑏𝑒𝑔𝑖𝑛𝑛𝑖𝑛𝑔: 𝑐𝑒𝑙𝑒𝑏𝑟𝑎𝑡𝑖𝑛𝑔 𝑙𝑜𝑐𝑎𝑙 𝑝𝑒𝑜𝑝𝑙𝑒, 𝑜𝑢𝑟 𝑡𝑒𝑟𝑟𝑖𝑡𝑜𝑟𝑦 𝑎𝑛𝑑 𝑡ℎ𝑒 𝑚𝑜𝑚𝑒𝑛𝑡𝑠 𝑜𝑓 𝑠ℎ𝑎𝑟𝑖𝑛𝑔 𝑡ℎ𝑎𝑡 𝑏𝑟𝑖𝑛𝑔 𝑢𝑠 𝑡𝑜𝑔𝑒𝑡ℎ𝑒𝑟.,” adds Melissa Iulianella.

To support the brand’s growth and promote its renewed image, a new advertising campaign will be launched in the coming weeks in collaboration with the agency Bleublancrouge. Displayed on bus shelters and highway billboards, this initiative will highlight the distinctive universe of La Bittt à Tibi and strengthen its presence with the general public.

A stronger presence on the ground and new experiences

La Bittt à Tibi will be present at several events and festivals across Quebec, with a notable appearance by Hugo Girard at the Festival des bières de Laval on July 10th to meet festival‑goers. The public will also be able to discover a playful new feature: the mechanical can, an activation designed to draw attention and offer a memorable moment. Scheduled events also include Bières et Saveurs de Chambly and Oktoberfest de Repentigny.

“𝑇ℎ𝑒 𝑡𝑒𝑛‑𝑦𝑒𝑎𝑟 𝑚𝑖𝑙𝑒𝑠𝑡𝑜𝑛𝑒 𝑜𝑓 𝐿𝑎 𝐵𝑖𝑡𝑡𝑡 𝑎̀ 𝑇𝑖𝑏𝑖 𝑟𝑒𝑓𝑙𝑒𝑐𝑡𝑠 𝑎 𝑏𝑟𝑎𝑛𝑑 𝑡ℎ𝑎𝑡 ℎ𝑎𝑠 𝑚𝑎𝑛𝑎𝑔𝑒𝑑 𝑡𝑜 𝑒𝑣𝑜𝑙𝑣𝑒 𝑤𝑖𝑡ℎ𝑜𝑢𝑡 𝑙𝑜𝑠𝑖𝑛𝑔 𝑤ℎ𝑎𝑡 𝑚𝑎𝑘𝑒𝑠 𝑖𝑡 𝑢𝑛𝑖𝑞𝑢𝑒. 𝑊𝑒 𝑤𝑎𝑛𝑡𝑒𝑑 𝑡𝑜 𝑚𝑎𝑟𝑘 𝑡ℎ𝑖𝑠 𝑚𝑜𝑚𝑒𝑛𝑡 𝑤𝑖𝑡ℎ 𝑎𝑚𝑏𝑖𝑡𝑖𝑜𝑛. 𝑇ℎ𝑒 𝑙𝑎𝑢𝑛𝑐ℎ 𝑜𝑓 𝑡ℎ𝑒 𝑛𝑒𝑤 𝑣𝑖𝑠𝑢𝑎𝑙 𝑖𝑑𝑒𝑛𝑡𝑖𝑡𝑦 𝑎𝑛𝑑 𝑡ℎ𝑒 𝑛𝑒𝑤 𝑐𝑎𝑚𝑝𝑎𝑖𝑔𝑛 𝑤𝑒𝑟𝑒 𝑜𝑛𝑙𝑦 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝑠𝑡𝑒𝑝𝑠 𝑖𝑛 𝑡ℎ𝑖𝑠 𝑣𝑖𝑠𝑖𝑜𝑛. 𝐵𝑟𝑖𝑛𝑔𝑖𝑛𝑔 𝐻𝑢𝑔𝑜 𝐺𝑖𝑟𝑎𝑟𝑑 𝑜𝑛 𝑏𝑜𝑎𝑟𝑑 𝑎𝑠 𝑠𝑝𝑜𝑘𝑒𝑠𝑝𝑒𝑟𝑠𝑜𝑛 𝑔𝑖𝑣𝑒𝑠 𝑢𝑠 𝑡ℎ𝑒 𝑜𝑝𝑝𝑜𝑟𝑡𝑢𝑛𝑖𝑡𝑦 𝑡𝑜 𝑐𝑎𝑟𝑟𝑦 𝑜𝑢𝑟 𝑚𝑒𝑠𝑠𝑎𝑔𝑒 𝑒𝑣𝑒𝑛 𝑓𝑢𝑟𝑡ℎ𝑒𝑟. 𝐿𝑎 𝐵𝑖𝑡𝑡𝑡 𝑎̀ 𝑇𝑖𝑏𝑖 𝑖𝑠 𝑎 𝑄𝑢𝑒𝑏𝑒𝑐 𝑏𝑟𝑎𝑛𝑑 𝑝𝑟𝑜𝑢𝑑 𝑜𝑓 𝑖𝑡𝑠 𝑟𝑜𝑜𝑡𝑠 𝑎𝑛𝑑 𝑣𝑎𝑙𝑢𝑒𝑠, 𝑜𝑛𝑒 𝑡ℎ𝑎𝑡 𝑐𝑒𝑙𝑒𝑏𝑟𝑎𝑡𝑒𝑠 𝑙𝑜𝑐𝑎𝑙 𝑡𝑟𝑎𝑑𝑖𝑡𝑖𝑜𝑛𝑠. 𝐼 𝑏𝑒𝑙𝑖𝑒𝑣𝑒 ℎ𝑒 𝑖𝑠 𝑡ℎ𝑒 𝑖𝑑𝑒𝑎𝑙 𝑝𝑒𝑟𝑠𝑜𝑛 𝑡𝑜 𝑟𝑒𝑝𝑟𝑒𝑠𝑒𝑛𝑡 𝑢𝑠 𝑎𝑛𝑑 𝑐ℎ𝑎𝑚𝑝𝑖𝑜𝑛 𝑡ℎ𝑖𝑠 𝑚𝑒𝑠𝑠𝑎𝑔𝑒,” adds Philippe Leduc, Product Manager for the brand.